Influencer & UGC FAQs
Below are common questions brands ask when running influencer, UGC and platform-specific campaigns.
What is influencer marketing and how does it support brand growth?
Influencer marketing is a structured collaboration between a brand and a creator with an existing audience. It supports growth by borrowing the creator’s trust and distributing your offer to a pre-qualified audience, which typically improves click-through, watch time and assisted conversions compared to cold ads.
How do I know if influencer marketing is right for my industry?
If your industry has active audiences on Instagram, YouTube, TikTok or LinkedIn — such as fashion, beauty, travel, tech, AI, education or F&B — influencer marketing is usually an effective layer to add on top of performance marketing. We map your niche to the right platform before shortlisting creators.
What are the main KPIs for an influencer campaign?
Common KPIs include reach, unique users, engagement rate, saves, clicks to site, code redemptions, content volume delivered, and in some cases cost per acquisition. We define these KPIs in the brief so both brand and creator work toward the same outcome.
How is influencer pricing determined?
Pricing is a function of creator tier (nano, micro, mid, macro), platform (Instagram vs. YouTube vs. TikTok), deliverables (reel, story set, static, link-in-bio), and usage rights. We share a transparent rate structure so you can approve talent before activation.
Do you support product seeding as well as paid campaigns?
Yes. We can run pure product seeding for awareness, paid-only campaigns for guaranteed content, or a hybrid where high-performing creators are moved into a paid slot.
What is the difference between influencer content and UGC?
Influencer content is published on the creator’s handle to reach their audience. UGC is content made by creators for your brand to use on ads, landing pages or social feeds. We can run either track independently or as a combined program.
How long does it take to launch a campaign after briefing?
Most single-country campaigns can be activated in 5–10 business days after approval of the creator list and brief. Multi-country or multi-platform campaigns may take slightly longer due to coordination and approvals.
Can you run multi-country influencer campaigns from one brief?
Yes. We can use a single global brief and localize creator selection for India, UAE, USA, UK and Southeast Asia. Reporting will still be consolidated so your team can review results in one place.
How do you handle content rights and whitelisting?
We include usage terms in the creator agreement so that finished UGC or influencer posts can be reused on your brand channels for an agreed period. Whitelisting for paid ads can also be added if the creator permits brand-run ads from their handle.
Do you work with B2B or LinkedIn creators?
Yes. For SaaS, AI, fintech and startup brands, we source LinkedIn-first creators and subject-matter experts who already publish to business audiences and founders. This helps drive higher-qualified traffic than broad lifestyle posts.
What reporting do I receive at the end of the campaign?
You receive a delivery report containing creator handles, links to content, performance metrics, dates posted and any remaining deliverables. For UGC programs we also supply the downloadable assets for your internal library.
Can we integrate influencers with affiliate or coupon tracking?
Yes. We can issue unique codes or links to each creator and map redemptions back to the campaign so you can see which creators are driving sales.
How do you ensure brand safety?
Creators are vetted for content quality, audience relevance and past collaborations. We avoid creators with conflicting sponsorships, unsafe content or audiences misaligned with your brand.
Do you work with startups and smaller budgets?
We can start with micro and nano creators, or UGC-only programs, which are friendlier to early-stage budgets. As results improve we can move into a multi-tier program.
Can influencer content be repurposed for ads?
Yes, when usage rights are included. Many brands use top-performing creator videos as Meta, TikTok or YouTube ads because they feel more native than brand-shot creative.
What platforms can I run influencer campaigns on?
We primarily support Instagram, YouTube, TikTok (where available), LinkedIn and X. For some regions we can also support Snapchat and region-specific platforms.
How are creators briefed?
We issue a structured brief covering objective, audience, tone, must-say points, do-not-include items, deadlines, hashtags and tagging requirements. This reduces back-and-forth during production.
Can you work with our existing creator list?
Yes. You can provide an existing roster and we will activate, coordinate and report on them within the same workflow as newly scouted creators.
Do you offer always-on influencer programs?
Yes. We can set up monthly or quarterly influencer waves so your brand maintains a consistent creator presence and a growing pool of usable content.
How do you measure ROI from influencer marketing?
ROI is measured by tying engagement and traffic metrics to business outcomes such as signups, trials, bookings or sales. Where available, we also look at assisted conversions and brand-lift indicators.
Do you support hospitality, tourism and F&B campaigns?
Yes. We work with travel, hotel, restaurant and destination creators who can produce reels, stay reviews and experience content that converts browsers into bookings.
Can we request creators from a specific country or city?
Yes. You can specify geography, language, age and even creator style (face-cam, voiceover, vlog, reel-first) and we will match from that region’s pool.
Do you help with campaign concepts too?
We can propose campaign hooks, content angles and offer placements that pair well with influencer distribution, especially for product launches and seasonal campaigns.
What if a creator doesn’t post on time?
Our team tracks deliverables and follows up. In rare cases of non-delivery we will arrange a replacement or alternate content according to the agreed terms.
Can you coordinate both influencer posts and UGC deliveries together?
Yes. We can schedule public posts on creator channels while also collecting off-platform UGC so your ad accounts and website teams receive assets at the same time.
How do Instagram influencer campaigns work?
Instagram campaigns typically combine reels, story frames and profile mentions. Reels drive discovery, stories drive traffic, and profile tags improve brand recall. We align deliverables to your CTA.
What is the ideal length for Instagram Reels in brand campaigns?
Most brand Reels perform best between 15 and 35 seconds, with the brand or product introduced in the first 3–5 seconds. We include this in the creator brief.
Can you source YouTube influencers for long-form reviews?
Yes. We work with YouTube creators for tech, education, SaaS and lifestyle categories. Deliverables can include dedicated videos, integrated segments or Shorts for higher frequency.
How are YouTube integrations priced?
YouTube integrations are generally priced higher than short-form because of higher production, longer shelf life and stronger SEO value. We share estimated ranges per channel size.
Do you run TikTok or short-video influencer campaigns?
Where TikTok is available, we can run native short-form influencer content that mirrors trending audio and format styles, and we can request rights for ads.
Can I use creator videos as TikTok Spark Ads or Meta whitelisted ads?
Yes, if whitelisting is permitted. We can collect the required permissions so you can run creator content from their handle or through your ad account.
How do LinkedIn creator campaigns differ from Instagram campaigns?
LinkedIn campaigns are more thought-leadership oriented. Creators post carousels, commentary or product walk-throughs aimed at decision-makers, and the goal is often lead quality over raw reach.
Can you run YouTube Shorts alongside Instagram Reels?
Yes. Many brands now request a multi-platform vertical package so the same idea is adapted for Reels, Shorts and TikTok to maximize asset usage.
What is the best platform for tech and AI tools?
YouTube and Instagram are both effective. YouTube is better for detailed demos and SEO, while Instagram is faster for reach and creator-style explainers. We can run them together.
Which platform is best for travel and hospitality creators?
Instagram is generally the fastest for travel reels, but YouTube and TikTok give destinations longer shelf life. We can brief creators to capture vertical and horizontal assets in the same visit.
Can you run influencer campaigns for education and edtech on YouTube?
Yes. Education creators on YouTube have highly engaged, topic-specific audiences, which is ideal for course launches and edtech subscriptions.
Do you track clicks from Instagram stories?
Yes. We request story frames with link stickers or CTA buttons so visits can be measured. These can be aligned to UTM parameters.
Can I combine influencer posts with paid media on Meta?
Yes. We recommend boosting top-performing influencer content through your ad account to extend its life and audience. Our usage terms will cover this.
Do you support reels shot in specific aspect ratios?
Yes. We can request 9:16 vertical for Reels/Shorts/TikTok and 1:1 or 16:9 variants for feed and YouTube, depending on your media plan.
How often should a brand post influencer content?
Brands that publish creator content 4–8 times per month generally see steadier engagement and better remarketing pools than brands that post once in a while.
Can creators include discount codes in videos?
Yes. We can add brand-specific, trackable discount or referral codes to Instagram, YouTube or TikTok content so conversions can be attributed.
Can you run platform-specific campaigns for the Middle East or India?
Yes. We can source Instagram-first and YouTube-first creators from India, UAE, KSA and GCC who publish in English, Hindi or Arabic, depending on your audience.
Do you localize captions and on-screen text?
When campaigns run in non-English markets, we can request localized captions, hooks and CTAs so the content feels native to the audience.
Can we request only vertical video UGC?
Yes. UGC-only packages can be delivered as vertical-first so your team can deploy straight into TikTok, Reels, Shorts or Stories without editing.
How do you handle platform policy changes?
We monitor the platforms’ latest policies on branded content, disclosures and audio usage, and we ask creators to comply so your brand is protected.
Do you support livestream influencer campaigns?
For select markets and platforms, we can engage creators for live product showcases, Q&A or launch streams, provided the platform supports branded disclosures.
Can we request creators with specific engagement rates on Instagram?
Yes. You may specify minimum engagement or average views. We will prioritize creators whose audience quality and engagement meet those thresholds.
How long should YouTube influencer content remain live?
We typically request that sponsored videos remain published indefinitely, but this can be customized in the brief and contract.
Can a single creator produce assets for multiple platforms for us?
Yes. Many creators can supply a hero video plus cutdowns, hooks or stills, which helps you stretch the budget across Instagram, YouTube and TikTok.
Can you measure platform-wise performance in the final report?
Yes. Our reporting groups performance by platform, creator and deliverable, so you can see which channel drove the most efficient results.