Click into any category to explore creative formats, sample briefs, price drivers and recommended KPIs. Each section includes image placeholders and
live embeds where relevant. Replace the images at /assets/images/categories/*.jpg with your brand visuals for faster publishing.
Fashion & Lifestyle Influencers
Fashion creators excel at fast-cut outfit transitions, try-ons, GRWMs and styling tips that move products quickly. Perfect for seasonal drops
and affiliate-driven campaigns.
- Deliverables: Reels/Shorts, carousels, lookbooks, live shopping.
- Great for: Apparel, footwear, accessories, D2C brands.
- KPIs: Views, saves, CTR, affiliate sales.
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Technology & AI Tools
Tech creators translate complex products into clear, credible demos and reviews. Ideal for SaaS, gadgets, AI tools and enterprise solutions
seeking trust and adoption.
- Deliverables: YouTube deep-dives, tutorials, Shorts, blogs.
- Great for: SaaS, AI apps, consumer tech, B2B tools.
- KPIs: Watch time, signups, retention, assisted revenue.
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Travel & Hospitality
Travel storytellers inspire discovery with cinematic reels, itinerary threads, and destination guides. Great for tourism boards, hotels, and experiences.
- Deliverables: Reels, vlogs, city guides, stay reviews.
- Great for: Hotels, OTAs, tourism, credit cards.
- KPIs: Reach, bookings, affiliate trips.
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Fitness & Wellness
Trainers and wellness creators deliver quick routines, nutrition explainers and habit systems that drive consistent engagement and product trials.
- Deliverables: Reels, programs, challenges, live sessions.
- Great for: Supplements, apps, wearables, athleisure.
- KPIs: Challenge signups, app trials, UGC volume.
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Food & Beverage
From quick recipes to chef collabs, food creators deliver high-intent content that translates directly into grocery lists and dine-out decisions.
- Deliverables: Recipes, reels, carousels, taste tests.
- Great for: F&B brands, QSRs, grocers, cookware.
- KPIs: Saves, UTM clicks, coupon redemptions.
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Beauty & Skincare
Beauty creators build trust with before/after breakdowns, ingredient education, and routine explainers that influence repurchase behavior.
- Deliverables: GRWM, routines, review reels, lives.
- Great for: Cosmetics, skincare, haircare, salons.
- KPIs: Saves, CTR, trials, repeat sales.
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Gaming & Esports
Gaming creators drive massive watch time with streams, reviews and speed-run content that’s perfect for launches and evergreen updates.
- Deliverables: Streams, highlights, patch explainers.
- Great for: Studios, hardware, peripherals.
- KPIs: Watch time, concurrent viewers, wishlist.
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Finance & FinTech
Finfluencers simplify money decisions with bite-sized frameworks and calculators, great for app signups and education funnels.
- Deliverables: Explainers, app walkthroughs, threads.
- Great for: FinTech apps, brokers, credit cards.
- KPIs: Signups, KYC completes, LTV.
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Education & Career
Educators and career coaches produce tutorials, course previews and portfolio breakdowns that drive lead-gen for edtech and universities.
- Deliverables: Tutorials, webinars, email courses.
- Great for: Edtech, colleges, certification brands.
- KPIs: Leads, course enrollments, attendance.
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Home, Decor & DIY
DIY and interior creators deliver satisfying transformations and shoppable rooms that shine on Shorts and Reels.
- Deliverables: Makeovers, shopping lists, tours.
- Great for: Furniture, paint, appliances, marketplaces.
- KPIs: Saves, cart adds, AOV uplift.
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Parenting & Family
Family creators build high trust with routines, product hacks and honest reviews. Great for CPG, health, and education brands.
- Deliverables: Routines, hauls, testimonials.
- Great for: Baby care, education, CPG.
- KPIs: CTR, retention, repeat purchase.
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Automotive
Auto creators combine credibility with spectacle — test drives, aftermarket mods and road trip narratives that fuel serious consideration.
- Deliverables: Reviews, POV drives, shootouts.
- Great for: OEMs, accessories, insurance, fintech.
- KPIs: Leads, test drives, dealer traffic.
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Health, Mental Health & Wellness
Licensed experts and trusted advocates produce evidence-based content and routines that improve outcomes and product stickiness.
- Deliverables: Routines, explainers, Q&A lives.
- Great for: Apps, telehealth, supplements.
- KPIs: App retention, MAU, adherence.
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Photography & Creators
Photo/video educators and creators are superb partners for product-led education — lenses, lighting, software and workflows.
- Deliverables: Tutorials, presets, gear guides.
- Great for: Cameras, software, accessories.
- KPIs: Trials, downloads, revenue per user.
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Business, SaaS & B2B
B2B creators explain frameworks, case studies and product demos with authority — great for qualified signups and sales enablement.
- Deliverables: LinkedIn posts, webinars, demos.
- Great for: SaaS, services, events.
- KPIs: MQLs, SALs, pipeline value.
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Music & Entertainment
Musicians and entertainers excel at repeatable hooks and challenges that invite co-creation — perfect for momentum and UGC flywheels.
- Deliverables: Performances, duets, challenges.
- Great for: Labels, events, audio brands.
- KPIs: UGC volume, hashtag reach.
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Sports & Outdoors
Sports creators combine tutorials with gear storytelling and adventure narratives, great for equipment brands and destinations.
- Deliverables: Drills, tours, reviews, reels.
- Great for: Equipment, apparel, travel.
- KPIs: Views, clicks, purchases.
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Books, Learning & Productivity
Booktok/bookstagram and study-tube creators build loyal followings around learning and productivity systems that brands can align with credibly.
- Deliverables: Reviews, summaries, notion setups.
- Great for: Publishers, apps, courses, stationery.
- KPIs: Saves, affiliate sales, retention.
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